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Where rankings have a heartbeat.

Where rankings have a heartbeat.

Where rankings have a heartbeat.

About The College Sports Social Pulse

A groundbreaking new way to measure the real-time heartbeat of college athletics across major social media platforms.

Understanding the hidden trends of college football

The College Sports Social Pulse™ is the first real-time ranking of who’s winning the online conversation in college football. Every week, we analyze millions of social media posts to reveal the teams, players, and coaches driving the digital spotlight. Built inside the University of South Carolina’s College of Information and Communications, the initiative combines: • Data Science – advanced analytics across millions of posts • Sports Media Expertise – context, storytelling, and fan culture insights • Fan Passion – the heartbeat that makes college football unique

Understanding the hidden trends of college football

The College Sports Social Pulse™ is the first real-time ranking of who’s winning the online conversation in college football. Every week, we analyze millions of social media posts to reveal the teams, players, and coaches driving the digital spotlight. Built inside the University of South Carolina’s College of Information and Communications, the initiative combines: • Data Science – advanced analytics across millions of posts • Sports Media Expertise – context, storytelling, and fan culture insights • Fan Passion – the heartbeat that makes college football unique

Understanding the hidden trends of college football

The College Sports Social Pulse™ is the first real-time ranking of who’s winning the online conversation in college football. Every week, we analyze millions of social media posts to reveal the teams, players, and coaches driving the digital spotlight. Built inside the University of South Carolina’s College of Information and Communications, the initiative combines: • Data Science – advanced analytics across millions of posts • Sports Media Expertise – context, storytelling, and fan culture insights • Fan Passion – the heartbeat that makes college football unique

Understanding the hidden trends of college football

The College Sports Social Pulse™ is the first real-time ranking of who’s winning the online conversation in college football. Every week, we analyze millions of social media posts to reveal the teams, players, and coaches driving the digital spotlight. Built inside the University of South Carolina’s College of Information and Communications, the initiative combines: • Data Science – advanced analytics across millions of posts • Sports Media Expertise – context, storytelling, and fan culture insights • Fan Passion – the heartbeat that makes college football unique

This Week's Rankings

/ Week 12 /

Players

1

Arch Manning - Texas

2

Ty Simpson - Alabama

3

Gunner Stockton - UGA

4

Jeremiah Smith - Ohio State

5

John Mateer - Oklahoma

6

Julian Sayin - Ohio State

7

Jeremiah Love - Notre Dame

8

Dante Moore - Oregon

9

Marcel Reed - Texas A&M

10

Diego Pavia - Vanderbilt

Teams

1

Georgia

2

Alabama

3

Ohio State

4

Texas A&M

5

Texas

6

Oklahoma

7

Michigan

8

LSU

9

Indiana

10

Ole Miss

Coaches

1

Lane Kiffin - Ole Miss

2

Kirby Smart - UGA

3

Steve Sarkisian - Texas

4

Brent Venables - Oklahoma

5

Deion Sanders - Colorado

6

Bill Bellichick - North Carolina

7

Mike Elko - Texas A&M

8

Ryan Day - Ohio State

9

Kalen DeBoer - Alabama

10

Kenny Dillingham - Arizona St

The Social Media Insights Lab

©2025

The Social Media Insights Lab

©2025

The Social Media Insights Lab

©2025

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A New Kind of Scoreboard — Powered by Fans, Backed by PhDs

College Sports Social Pulse™ is where the roar of the crowd meets the rigor of research. Every week, our team at the University of South Carolina’s Social Media Insights Lab analyzes millions of posts, likes, shares, and comments to reveal who’s truly winning the college sports conversation.

The Social Media Insights Lab – housed in the College of Information and Communications - blends innovation, data science, and storytelling to track the pulse of online conversations. From academic research to industry partnerships, our mission is simple: turn complex social media data into insights that fans, media, and brands can use — in real time.

College Sports Social Pulse™ is where the roar of the crowd meets the rigor of research. Every week, our team at the University of South Carolina’s Social Media Insights Lab analyzes millions of posts, likes, shares, and comments to reveal who’s truly winning the college sports conversation.

The Social Media Insights Lab – housed in the College of Information and Communications - blends innovation, data science, and storytelling to track the pulse of online conversations. From academic research to industry partnerships, our mission is simple: turn complex social media data into insights that fans, media, and brands can use — in real time.

College Sports Social Pulse™ is where the roar of the crowd meets the rigor of research. Every week, our team at the University of South Carolina’s Social Media Insights Lab analyzes millions of posts, likes, shares, and comments to reveal who’s truly winning the college sports conversation.

The Social Media Insights Lab – housed in the College of Information and Communications - blends innovation, data science, and storytelling to track the pulse of online conversations. From academic research to industry partnerships, our mission is simple: turn complex social media data into insights that fans, media, and brands can use — in real time.

Latest Updates

©2025

News

News and Insights

Catch every headline from the College Sports Social Pulse™. Here you’ll find our official press releases — breaking down the teams, players, and coaches dominating the digital game.

Latest Updates

©2025

News

News and Insights

Catch every headline from the College Sports Social Pulse™. Here you’ll find our official press releases — breaking down the teams, players, and coaches dominating the digital game.

Latest Updates

©2025

News

News and Insights

Catch every headline from the College Sports Social Pulse™. Here you’ll find our official press releases — breaking down the teams, players, and coaches dominating the digital game.

Latest Updates

©2025

News

News and Insights

Catch every headline from the College Sports Social Pulse™. Here you’ll find our official press releases — breaking down the teams, players, and coaches dominating the digital game.

Let's Work Together

©2025

Let's Work Together

©2025

Let's Work Together

©2025

Contact Us

Contact Us

Contact Us

Want to know more? Connect with us to see how the College Sports Social Pulse™ can help drive smarter business decisions.

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Clay Owen

Professor of Practice

College of Information and Communications

University of South Carolina

800 Sumter St.

Columbia, SC 29208

©University of South Carolina

Man Wearing Sunglasses
Logo

Stay connected

Clay Owen

Professor of Practice

College of Information and Communications

University of South Carolina

800 Sumter St.

Columbia, SC 29208

©University of South Carolina

Man Wearing Sunglasses
Logo

Stay connected

Clay Owen

Professor of Practice

College of Information and Communications

University of South Carolina

800 Sumter St.

Columbia, SC 29208

©University of South Carolina

Man Wearing Sunglasses
Logo

Stay connected

Clay Owen

Professor of Practice

College of Information and Communications

University of South Carolina

800 Sumter St.

Columbia, SC 29208

©University of South Carolina