Turning millions of social media conversations into actionable sports intelligence.
About The Sports Social Pulse
Transforming Sports Conversation into Actionable Intelligence
Understanding the hidden forces shaping fan engagement, media attention, and the business of sports.
Sports Social Pulse™ transforms millions of social media conversations into actionable intelligence that helps media organizations, athletic departments, conferences, sponsors, and brands better understand the ever-changing sports landscape. Developed within the University of South Carolina’s College of Information and Communications, Sports Social Pulse™ combines social media analytics, data science, sports business expertise, and strategic communications to uncover the stories, trends, and fan behaviors driving the digital conversation around sports. • Data Science — Advanced analytics that transform millions of social media interactions into meaningful insights. • Sports Business Intelligence — Expertise in media, sponsorship, fan engagement, and the evolving economics of sports. • Strategic Storytelling — Turning complex data into clear, actionable narratives that help organizations make smarter decisions.
The Social Media Insights Lab
A New Kind of Scoreboard — Powered by Fans, Backed by PhDs
Sports Social Pulse™ is where the roar of the crowd meets the rigor of research. Every week, our team at the University of South Carolina’s Social Media Insights Lab analyzes millions of posts, likes, shares, and comments to reveal who’s truly winning the sports conversation.
The Social Media Insights Lab – housed in the College of Information and Communications - blends innovation, data science, and storytelling to track the pulse of online conversations. From academic research to industry partnerships, our mission is simple: turn complex social media data into insights that fans, media, and brands can use — in real time.
Sports Social Pulse Rankings
2026 FIFA World Cup™
College Sports Social Pulse is an independent analytics initiative not affiliated with, sponsored by, or endorsed by FIFA, and any references to the trademarked term "World Cup" are made strictly for descriptive and informational purposes under nominative fair use to accurately identify the subject of our social media data.
Wednesday, July 8
Teams
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France
Argentina
Brazil
Portugal
England
Mexico
Colombia
Spain
Germany
Morocco
