About The Sports Social Pulse
A groundbreaking new way to measure the real-time heartbeat of athletics across major social media platforms.
Understanding the hidden trends of sports
The Sports Social Pulse™ is the first real-time ranking of who’s winning the online conversation in sports. Every week, we analyze millions of social media posts to reveal the teams, players, and coaches driving the digital spotlight. Built inside the University of South Carolina’s College of Information and Communications, the initiative combines: • Data Science – advanced analytics across millions of posts • Sports Media Expertise – context, storytelling, and fan culture insights • Fan Passion – the heartbeat that makes sports unique
A New Kind of Scoreboard — Powered by Fans, Backed by PhDs
Sports Social Pulse™ is where the roar of the crowd meets the rigor of research. Every week, our team at the University of South Carolina’s Social Media Insights Lab analyzes millions of posts, likes, shares, and comments to reveal who’s truly winning the sports conversation.
The Social Media Insights Lab – housed in the College of Information and Communications - blends innovation, data science, and storytelling to track the pulse of online conversations. From academic research to industry partnerships, our mission is simple: turn complex social media data into insights that fans, media, and brands can use — in real time.
World Cup Rankings
Monday, June 8
Teams
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Duke
Liberty
St. John's
Gonzaga
Houston
Santa Clara
UConn
Virginia
Utah State
UCLA
Let's Work Together
©2026
Want to know more? Connect with us to see how the Sports Social Pulse™ can help drive smarter business decisions.